Seoulbeats reports on two separate instances of not-so-favorable press for US artists-to-be BoA & Se7en.

For Boa, comments were made by famed film critic Roger Ebert. It wasn’t a direct criticism but she was more of an innocent bystander in a tirade against David Lyon (for whom she visited for his birthday bash.

Se7en, however got it even worse as he was torn apart in a commentary about one of his Verizon gigs.

Perhaps the old adage holds true? Any press is good press?