It looks like a collection of west coast MC’s have joined forces and formed a new indie label caled 454 Life Entertainment. The entourage consists of Thai Ngo, IZreal, Drew Deezy & Nump Trump. One of the most exciting things about this effort is that they encompass a wide range of API backgrounds, all with a common goal. Or as Nump Trump put it:
“Asian and Islanders united!? The industry’s in trouble.”
It’s going to be interesting to see how this group develops. I’m not sure exactly how much wide spread mass appeal they have, but tackling the game together will hopefully unite their fan bases and start a movement of shared support.
You can check out a couple of their first singles after the break.
Nump x Roscoe Umali x Thai x Verse – ‘Zoned Out’
Drew Deezy x Nump Trump x Thai – ‘Go Hard’