It’s been a while since 2009’s mass migration of Asian Pop stars (Se7en, BoA, the Wonder Girls, Utada, etc) to the US market – an experiment most would argue resulted in mediocre results at best. But it looks like SM Entertainment is ready to give it another go with the international release of their golden goose, SNSD’s, latest single/album. The lead track is called “The Boys” and features world-renowned producer, Teddy Riley, behind the boards. They look to be one of the first Asian acts to make an impact in the US industry, deviating from the middling success of their contemporaries. In fact, Teddy Riley had some choice words regarding the project and what sets Girl’s Generation apart from those of the past. Time will tell how they fare.
Check out the MV for “The Boys” below, along with purchasing options.