New FM videos: Lowridin x Fetish

The following are the two new videos for the Far East Movement. They are for the singles Lowridin and Fetish off of their Animal album.

Personally I thought they were aight. They were more street/concept videos rather than full fledged, polished releases. Entertaining, yes, but a bit underwhelming. Although there were definitely some nice cars.

You can read the press release after the break.

PRESS RELEASE:

“FAR EAST MOVEMENT, ORISUE CLOTHING, AND ALPINE ELECTRONICS COLLABORATE FOR “LOWRIDIN X FETISH”.

The internationally known, Los Angeles based hip-hop group- The Far East Movement (FM) who have reached national radio success with their hit singles “Lowridin” and current single “Girls On The Dance Floor”, have teamed up with street wear company Orisue Clothing and mobile electronics giant Alpine Electronics for an innovative collaborative music video and limited edition t-shirt project titled “LOWRIDIN x FETISH”.  This project showcases a recent fusion that has taken place between the lowrider/import culture, the ever-popular streetwear phenomenon and the indie music scene and how these 3 industry leading brands are finding new avenues to expand their reach in new markets.

Produced by Iron Brothers Entertainment, the videos commemorate FM’s 1st major radio single titled “Lowridin” and street wear anthem “Fetish” off of their sophomore album entitled ‘Animal’.  Featured in this video campaign are Alpine Electronics’ one-of-a-kind concept show cars equipped with their newest mobile electronics and Orisue’s 2008-2009 clothing lines along with the limited print “Lowridin” t-shirt from the Far East Movement and Orisue, only available at http://www.orisue.com/fareastmovement.

The video will be released through international music video channels and websites in April 2009.”