New MV & Single – “Even If I Don’t” by Rachael Yamagata

As the release date (October 11th) for Rachael Yamagata‘s Chesapeake inches closer and closer, we’re beginning to get glimpses of more and more music from the album. Her next song to push is “Even If I Don’t”, which has been given the official digital release along with a music video courtesy of Spinner. The slightly up-tempo track is paired with a somewhat bizarre MV featuring full-body animal costumes – a furry fandom’s dream. You can read a little bit more about the MV after the break.

[edit] Updated w/ YT version

Purchase the single: iTunes, AmazonMP3

Rachael Yamagata has spent much of the last couple years collaborating with other artists, but this fall will see the unveiling of ‘Chesapeake,’ her first solo full-length since 2008. In anticipation of the Oct. 11 release, she is sharing the music video for the driving and expansive single, ‘Even If I Don’t.’

“I wanted to stray from the traditional way to tell a relationship story and yet still reference the bittersweet nature of a pair that falls in love, but must split for their very natures are at odds with one another,” Yamagata, who tapped brother Josh Ruben to direct the video, tells Spinner.

“We want so badly to make things work, but sometimes we’ve got to settle for as much a we can get for a time. The lingering feeling always remains … The costumes were insanely hot and we got some odd looks from the neighbors. [It’s the] first wardrobe that I didn’t feel self-conscious in. Ha!”

The video showcases a very unconventional courtship between a lion and a bunny, two species that normally aren’t romantically linked. The lighthearted clip tracks the trajectory of a romance from the innocent beginnings, all set against the spot-on narration of the song.

Vodpod videos no longer available.


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