A couple weeks back we showed you a preview of Kero’s latest MV for an older single of his called “Stay on the Grind”. Kero Uno takes the opportunity to explore skateboarding culture in this collaboration with veteran artist Ohmega Watts dating back to one of his earlier albums – Early Believers. I haven’t had the chance to peep the video in full myself but I’ll post up my thoughts later.
Press release after the jump.
In the 90’s, hip hop and skateboarding went hand-in-hand, whether it was tagging the streets with graffiti or witnessing freestyle circles between skateboarders and the famed Oakland rap crew, The Hieroglyphics. Growing up as a skateboarder during this time, it was inevitable that Kero One would be heavily influenced by underground hip hop.
In Kero One’s latest music video, Stay on the Grind feat. Ohmega Watts (from his second album, Early Believers), Kero One collaborates with director James Cheeks to pay homage to the skateboarding roots of his past. Cheeks is the winner of Best Documentary Short at the Mammoth Film Festival 2009 for his film coincidentally titled, On the Grind, making the collaboration between the two seem perfect. As in Cheeks’ film, Kero One revisits the skateboarding scene of Long Beach, CA in the aftermath of a gang-shooting that ended the life of Blacc Mike, one of the city’s most promising professional skaters. Says Kero One, “It was dope that we were able to film at places like the Michael K. Green Skate Park, which was created in Blacc Mike’s honor, and being able to meet and skate with the community that was so heavily influenced by people like him. This park isn’t just a simple playground, there are bigger things going on here such as the ability to help to keep many of these kids out of gangs.”
Stay on the Grind was shot in Los Angeles and Long Beach.