OK, we knew Psy was big, but we never would have guessed Superbowl big! No, he hasn’t usurped the half-time show away from Beyonce, but the Korean import will be featured in a commercial during the big game for Wonderful Pistachios and their new “Get Crackin'” campaign. Well how ’bout that!? Read on after the jump for more info!
“The Wonderful Pistachios brand is fun, just like me,” said PSY, “Also, I love pistachios and I look good in green.”
PSY hit the American music scene last year when his quirky “Gangnam Style” music video went viral and later made headlines by becoming the first YouTube video to break a billion views.
“The Super Bowl is the most widely watched sporting event of the year, ‘Gangnam Style’ is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market,” said Marc Seguin, Paramount Farms vice president of marketing. “It’s a powerhouse combination.”
Directed by Grammy-Award-winning director Mathew Cullen, the official PSY “Get Crackin'” commercial will debut during Super Bowl XLVII. The spot will continue to air on cable channels and primetime television after the premiere and can be seen online at http://www.getcrackin.com and http://www.youtube.com/wonderfulpistachios, where viewers can also watch previous “Get Crackin'” commercials featuring talent such as Manny Pacquiao, Honey Badger, and Keyboard Cat.