Psy, Girls Generation, Toro Y Moi, and Jayesslee Are Nominees for the Youtube Music Awards

Youtube is holding the Youtube Music Awards (#YTMA) and a number of Asian/Asian-American artists have landed as finalist nominees. For the record, I think this is a great way to recognize leaders of the new medium known as streaming video, but I think the voting process is kind of clunky and confusing. Either way, Psy, Girls Generation, Toro Y Moi, and jayesslee have found themselves in the running to take top honors in a number of categories, with Psy being nominated in 3 all together!

Check out the following video to figure out how the voting process works and you can find out more at Youtube. Immediately below we’ll share the a-Tunes approved nominees!

Cast your votes for the YouTube Music Awards, and tune in November 3 to see the YTMA winners.

Artist of the Year:

These are the top music artists on YouTube that gave the most to their fans–and you gave back. You watched, shared, liked, subscribed and more, making these ten performers your nominees for Artist of the Year.

• Psy
  

Youtube Phenomenon:

Inspiring countless covers, parodies, responses and more, these are the biggest trends on YouTube, that became the biggest cultural moments in the world. Now you decide who wins YouTube Phenomenon.

• Psy – “Gangnam Style”
  

Video of the Year:

These are the most loved, watched and shared music videos on YouTube over the last 12 months. Now you decide which will win Video of the Year

• Girls Generation – “I Got a Boy”
  
• Psy – “Gentleman”
  

Innovation of the Year:

We asked some of the world’s biggest creative names to help identify the most innovative videos on YouTube this year, and we found the five that you watched, shared and loved the most. Now you decide who wins.

• Toro Y Moi – “Say That”
  

Response of the Year:

Based on what you watched, shared and loved over the last 12 months, these nominees are the five best videos that remixed, covered, parodied or responded to an original song on YouTube. Now you decide who wins.

• Jayesslee – “Gangnam Style” Cover