As someone who goes through many many music videos, it’s always a pleasure to watch something where the artists and their team tried to do a little something different. Today, I’m going to go through some videos that features a good bit of post-production, meaning a fair amount of special effects (both digital and physical) were used to give their visuals a little extra flair. Let me tell, it’s very much appreciated.
So here’s the mini-review round up, sorted in alphabetical order by song title.
Clara C – “Another Day”
+The use of effects isn’t ostentatious but well done
-Woulda been cool to see some mirroring effects a la Kanye’s “All Falls Down”
Kawehi – “Anthem”
+Coolest video in this group, hands down
-It’s super cool, but not quite perfect with the editing
Steve Aoki x Kid Ink – “Delirious (Boneless)”
+Video is fun (but dumb)
-I like the song but try getting that bass line outta your head. It’s there forever.
Crystal Kay – “Dum Ditty Dumb”
+Great mix of animation and live-action video
-Not really a dig on this song, but Kay should have debuted in the states with this “Yokohama Ratchet Pop” style
IAMMEDIC – “Get Back Home”
+Glad to see IAMMEDIC back in action with a catchy tune/cool video
-Where’s Danny & Andre? I only see Enik & DJ Yup
Arden Cho – “My True Happy”
-If you’re an Arden fan, the lack of Arden maybe a ding for you
Mike B x Toestah – “Q&A”
+THANK YOU LAWD for adding some refreshing flair to a rap video
-Take away the effects and it’s not noteworthy. But that’s OK, I still dig it.
Steve Aoki x Waka Flocka Flame – “Rage the Night Away”
+Aoki made Waka Flocka bearable
-I’d rather hear someone like Busta spit double time on a track like this
Marie Digby x Ryan Farish – “Round and Round”
+I like hearing Marie on something uptempo
-The MV is just a glorified Winamp visualization (rememba those!?)
Bambu x DJ Supreme Fist – “Shabs”
+Whimsical animation juxtaposed against aggresive video is a cool mix
-I know what Bam is about, and I appreciate it, but dude needs to make a happy song. Just once.
Jason Chen – “Time Machine”
+The CGI isn’t heavy, but the staging is impressive
-The song isn’t quite as emotionally epic as it attempts to be