It’s too easy to see Arden Cho as just another pretty face with a pretty voice. Most of us are left to viewing her through the scope of carefully curated social media timelines and glossy, professional productions. But in this short video, Arden opens up a little bit behind a painful experience in her life, and how it has shaped and formed who she is today.
All of this is part of a campaign by SK-II meant to inspire, challenge, and empower women.
SK-II believes a woman’s destiny isn’t locked in her DNA and set at birth – it’s something she creates for herself. Whether she’s breaking stereotypes or setting new standards, the SK-II woman knows what she wants and goes for it, even if it means changing her destiny. #changedestiny
Maybe all of this means something to you, maybe it doesn’t – but I’m all for the betterment of humanity by the sharing of experiences – even if it is sponsored by a marketing campaign of a make up company.