Just as we reported, IZ has finally dropped his new video for ‘Never Fall 2010‘. First of all, the production quality is LEGIT on this video. Red Reel did an awesome job. FM’s got a cameo at the 1:53 mark. Also look for appearances from Ben Baller, Jimmy Boi, and Lisa Kim Flemming and Alexia Lei. I’m loving the production of the beat, and overall the song’s pretty decent though I could do without the hook. I’m enjoying the shots of LA too, makes me want to go out there again. Not bad, not bad at all.