2011 was a banner year in the world of Asian-American music. We saw more releases than ever, more artists achieving more mainstream success, and more fans across more ethnic backgrounds recognizing the great music by our artists. But along with more of the good comes more of the bad – with there also being an influx in mediocre music, an increase in hate and bigotry (check Youtube comments) and even more pressure to try and stand out. That’s why I wanted to look back on the past year and choose what I consider to be my top 10 favorite music videos from 2011. Now this doesn’t mean that these are the MVs with the top production values (although this is often the case), but rather it’s a reflection of what I found to be the most well executed, balanced, and entertaining visuals. On the very last page we also have a list of 10 honorable mentions that I thought deserved to be recognized as well.
So without futher ado let’s jump straight into number 10…
10. IAMMEDIC – “Spaceship” (article)
Electronica-Pop group IAMMEDIC took the concept of their song “Spaceship” to the max by injecting a silly Star Trek inspired motif and alien abduction. The video is fun, looks great, and represents the high energy of the audio perfectly. Deep? Not so much, but fun and well executed? Very much so.
Directors/Cinematographers/ Dan Fisher and Ed Park
Produced by Joe Park and IAMMEDIC
Edited by Steve Arcenio
Visual Effects – Ed Park and Derrick Lee
3D Model by Daniel Harris
“Spaceship” Written and Produced by IAMMEDIC
Mixed by Enik Lin