Doritos’ SXSW Recap Ad May Be “The Illest” Yet

You know how Youtube plays ads prior to many videos now? A lot of the ads are kind of annoying or sometimes hilariously irrelevant but this new spot from Doritos caught my attention. A couple weeks ago, the big festival known as SXSW wrapped up and Doritos had started playing a recap video/campaign ad on Youtube. Normally, this wouldn’t really catch my attention but once I heard the soundtrack, my ears immediately perked up.

That’s right, “The Illest” by Far East Movement is the song behind the clip, and although you don’t hear any real vocals, it’s a welcome sound to hear them slowly make their way back into the mass public consciousness, years after “Like a G6” blew up.


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