West coast centric publication WWS Mag showed the Jersey boys Triangle Offense some love and recently featured them in a new interview. There’s a lot of industry talk here, so for those of you unfamiliar with the grind indie musicians have to deal with, this is a good read. You also get to read up on some of their upcoming work and future plans. Catch it in full after the jump or head on over to WWS.
Tell us about where you are from and how you got to this position today.
Sci: Jersey City, NJ. We’re 3 friends, each of us happened to rap, so we chose to rap together. Bry: I got into this position because I heard there was a vacancy.
What are you currently working on and what can we expect to see?
Sci: We’re currently working on “The First Love”, the sequel to our first mixtape, “The Courting”. It’s the second part of the story/mixtape trillogy. We’re also asking fans to help us make our next music video for “Swing My Way” by sending us webcam performances. Check the YouTube for details! Bry: You can expect to see a consistent growth as musicians over the course of the mix-tapes, as well as a change in our musical palettes.
What is one of the most drastic changes you’ve made about yourself in the last year?
Bry: As an artist, creating music people can enjoy and appreciate is always a priority. Sci:We learned that you really can’t just randomly put music out to just anybody. We have to really know our audience and create music that BEST represents us.
Tell us about one of the hardest challenges you had to face in the industry?
Being grouped up with “rappers”. Some people have a prejudice against hip-hop. Yes, we do rap, but we present it in a different package. Our sound, concepts and subject matters we tackle aren’t of the stereotypical rapper. That’s why our music is best defined as ‘electrohop’ or ‘hiptronic.’
What are some things artists need to be careful of?
Trying to do too much. I feel like so many artists are eager to show their diversity. I personally believe it’s more important to master the strongest aspect of your game. Sure, you can be a jack of all trades, but what good is it if you’re not even a master of one?
What would you spend a million dollars on?
Promoting. Getting our music and product out there. Doing all we can to become a household name.
What was your biggest risk taken in your career?
Our whole story is a risk. One of our members being in the Philippines and not with us here in the States. We do what we can to make it work. We’ll send songs over to him and he’ll send them back with his parts. We promote as much as can without him here and he does the same over there without us. Of course, everything would be much easier and even better if we were all together all the time, but it also makes our situation unique.
What suggestions do you have for other artists like yourself?
Sci: The best advice I can give an artist is to fine tune your product. Know exactly how you want to market yourself and who you want to be marketed to and stick with it. This can help you find your audience and you can learn what they want out of you.
What are the best ways to sell your products as an artist?
Bry: By giving it away for free at first. It’s less likely that someone will turn down free music when you’re starting out. Sci: Be truthful about who you are and what you’re doing. People always see through the disguises you may put up. Authenticity goes a long way, not only as an artist, but just as a person. It’s also more satisfying when people know and love you for you.
What is one of your favorite ways to promote yourself and your music?
Bry: I enjoy using facebook. It’s an awesome way to connect with your fans because there are more things you can share with them besides the music.
Any last comments or statements?
Sci: To those that know and love us, please continue to support Triangle Offense. Keep spreading the word about us. We will only make it with your efforts. To those that don’t know us yet or are only getting to know us, welcome to our world. it’s nice to meet you. We hope to provide you with a soundtrack for your enjoyment for years to come. Don’t be shy, join us for the ride! Bry: Like us on Facebook! Thanks for the interview WWS!